Thursday 20 December 2012

Google Project - The Beatles Evaluation

The Google logo I designed was all about The Beatles. My initial idea was to either draw inspiration from either the yellow submarine or the Abbey Road crossing picture - both of which are two iconic images that have strong connotations to the band, however the former was already drawn up by another person doing the same project, so I had to adapt and use my second idea. I think the logo turned out well - those that gave me feedback had known the logo was to do with The Beatles straight away, so I think it was effective in that way.

If I could improve the work I would take more care when writing, as the lettering on the word "Google" looks a little sloppy and mismatched. Overall I am content with how the logo turned out, seeing as it was recognisable, but there is always room for a lot more improvement in the way I had drawn it. 

Wednesday 12 December 2012

Production Report

What is a serif font and San serif font?
A serif font is when the font has accents on the end, such as decorative attributes in order to improve the appearance. A San serif font is a font without any decorative features.

Name a San serif font and a serif font?
Serif: Times New Roman
San serif: Helvetica

What does CMYK and RGB stand for?
And why are they different?

RGB is for the primary colours red, green, and blue. This is related to light rather than colour, and is used on screens for electronics.
CMYK stands for the colours cyan, magenta, yellow, black. This theory is related to colour, and is used for anything that prints.

The following file formats are important within the industry. What do the following formats stand for and in what context would you use them?

JPEG -
Context: JPEGs are mostly used for photographs or images on websites.

PDF - Portable Document Format
Context: PDFs are used for word documents online, which can be accessible anywhere with a PDF reader.

GIF - Graphics Interchange Format
Context: GIFs are moving images made of frames, and are often used in animations and small film clips.

EPS - Encapsulated PostScript
Context: Used to describe an image or drawing in a PostScript document.

PNG - Portable Network Graphics
Context: PNGs are used to create moving images similar to GIFs, and also used after photo editing.

What is the minimum resolution to scan artwork for print? For a website? Why?
The minimum for a website is 72 dpi (dots per inch) and for print, the minimum is 300 dpi.

If producing a vector based logo for a client which program would you use? Why?
Illustrator as it deals with mathematical shapes for graphics and can handle large amounts of data.

If you're improving the quality of an old, faded and damaged photograph. Which program would you use? Why (which tools)?
I would use Photoshop and the filter tools, along with dodge and sharpen to improve the image. It might also help to use the colour replace tool.

If you are producing an 8 page magazine for an assignment which program would you use and why?
I would use Illustrator as it is the easiest to arrange layouts and handle pages of data.

Graphics CV